In response to the U.S. government’s reexamination of their current ban on cookie technology, USACM, ACM’s U.S. Public Policy Committee, recently submitted comments on using web tracking technologies. Cookies, an example of web tracking technologies, are bits of code that can be deposited on your computer to help the web site you are visiting remember things about you. USACM acknowledged that cookies can significantly improve citizens’ interactions with government websites and promote civic engagement. USACM’s comments also cited the challenges of using Personally Identifiable Information (PII) for web tracking, or when financial records or medical data are involved or exposed through careless collection.
Among the USACM recommendations are:
Additional details and commentary are available at: http://usacm.acm.org/usacm/PDF/USACM_Web_Tracking_Comments_Final.pdf