* Often disparaging, what's ethical depends on the individual, the group, the culture, tradition, background
* E.g., Student caught breaking into computer says that, at another university where he came from, it was accepted and encouraged
* Argument against: Just because one class of individuals does something, doesn't mean it's right
* One must act to achieve the greatest good for the greatest number
* Places public good over private good
* Possible harmful to minorities and individuals, sacrificed for the majority
* The ends justify the means
* It's about moral obligation
* It's about actions (not ends)
* Rejects acts that harm minorities, individuals
* Stems from Immanual Kant
* Opposite of utilitarianism
* "Do what is right, though the world should perish."